To coincide with National Donate Life Month, today UNOS unveiled its new logo. The new logo is part of our refreshed brand effort, which positions us as the largest transplant network in the world with membership comprised of nearly 400 transplant hospitals and organ procurement organizations.
UNOS’ brand promise
Our brand promise is to save lives through:
- matching patients with transplant organs; and
- helping ensure the national transplant system is equitable, safe and efficient.
UNOS’ brand personality
Members tell us our brand personality encompasses the following characteristics:
These characteristics come across in the way people experience UNOS.
New online store
When you visit the UNOS websites, the most immediate change you will notice, in addition to the new logo, is a change to the UNOS store. The primary difference is single-stop shopping for all patient and professional resources. Whether you need policy brochures, patient materials or a UNOS hoodie, you will be able to order them all from one spot. And although you may continue to receive from 1-3 copies of any print item free of charge, we will start charging additional fees for larger orders. Visit the UNOS store at store.unos.org.
More changes coming soon
We have also been busy redesigning our family of websites to better support the needs of both the general public and busy transplant professionals. Watch for a new online store, which will include single-stop shopping for all patient and professional resources. Coming in mid-June will be redesigned UNOS and Transplant Pro websites, and a redesigned patient website, Transplant Living, in September.